![]() If you name your product with a common name (like “transistor”) you’re competing with real-world things made of atoms. Transistor.fm hired people who worked with them as contractors or who they worked with previously on projects. They’re still only 5 people (which is quite impressive for the product they’ve built!) Transitor.fm hired people to make their lives easier. It took about a year for Transitor.fm’s founders to go full-time on the company.Įverything you do needs a margin - financial margin, time margin, emotional margin, etc. It takes a while for a SaaS company to build up revenue. If you want to move to another hosting provider, you can simply redirect the feed URL to your new hosting provider (301 redirect). What is that job (need) that your podcast satisfies for your audience? What’s your podcast’s job-to-be-done? People “hire” your podcast to do a “job” for them. In the long form audio (podcast), people reveal a lot more and people connect with that. ![]() When listening to podcasts, people seek human connection. This sounds like a lot but compare this to $20B in AM/FM radio! There’s about $1B in ad revenue / year in podcasting. The daily listening habits of people are also changing - people listen to more and more shows. It’s a nice steady growth curve (though one that does not live up to the hype created by Spotify). If you’re reading this elsewhere, you can subscribe and get future episodes over email.Įvery year podcast listenership grows 10-15%. We also learned, that if you want to leave us a note, you can simply reply to the newsletter email from us! So, if you’re reading this in an email, go ahead, hit “reply” and send us a note. Last time I listened to radio was in 2008. It’s crazy to think about it given that I (and probably most other people under 40-ish) don’t even know how to use radio in my car anymore. That’s the annual ad revenue in the AM/FM radio industry. ![]() It's so nice that Microsoft didn't invent the SMTP protocol for email because then we'd be paying for digital stamps every time we want to send an email. SMTP), allowed multiple independent companies like Transitor.fm and MailChimp create successful business around those. That’s how RSS feeds became the standard for podcasts and that’s why we have a decentralized podcasting ecosystem today. Those were added to iTunes and Steve Jobs, the man himself, was apparently involved in this. RSS feeds in the olden days were used to subscribe to websites (remember Google Reader ?) and they also allowed inclusion of “mp3 enclosures,” so the RSS readers could also play audio files. One of the more interesting parts for me was when Justin told a story of how RSS feeds became part of the podcasting tech stack. ![]() Justin shared how they approach hiring, profit margins, and how long it took for the business to start making enough money for both co-founders to go full-time. They’re 5 people (two co-founders and three employees) based in Canada, the US, and the UK. We also dug into how the Transistor.fm business is run. I would prefer the friction than having people just being able to mindlessly troll me on YouTube comments. Justin shared his views on decentralization in podcasting, the unrealized hype created by Spotify investing $1B into podcasting, and the benefits of friction in leaving comments. This was one of the more insightful industry-specific conversations we’ve had on the Metacast podcast. Ilya Bezdelev, Justin Jackson, and Arnab Deka on the Metacast podcast
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